Top 5 Secrets Nobody Told You
About Restaurant’s Success
- Pallavi Bhatia(editor)
Ask your dad about opening a restaurant and see how quickly your idea gets rejected or you get ignored. The sad truth is that there is already very high competition in this branch of business, but let's get real… where is it not? De-complicate some tangled structure of your business by first focusing on the basics. Here are the Top 5 basic but secret factors to consider for a successful Food business: -
1. We rise together!
The first overlooked mistake that people make is the under-experienced staff. Hiring people just for the sake of opening a restaurant will eventually have your restaurants have bad reviews… Being a leader is more essential than being a boss in business. So the manager & the staff both should have 1-2 years of experience. Keep the staff friendly & happy by also treating the staff right! Sometimes it is not all about customers.
2. My stomach is full, but not my heart…
Food is considered to be the deciding factor of any person’s Dreamy & Ideal Restaurant. The basic thing to consider is using quality ingredients, keeping it simple & presenting it well. All the top chefs have said that if you invest money on having organic or even high-quality ingredients, its earthy essence and juicy consistency dwell well even with a simple salt and pepper… one can even get away with a wrong recipe sometimes if the ingredients are high quality & Unadulterated. Make people say their stomach is full, but they want more!
3. The Power of Seduction
This is not a muscle-memory generation, This one is a photogenic generation. People memorize the overall Aesthetic & Ambience of a particular place. Not only do the comfortable chairs, Flowers, And props play a role as much as the Lighting is crucial in the whole ‘feel’ of a particular place. If people start clicking photos right before they settle down, You sure have done something right. They’re either coming back or recommending their friends via Social Media Stories. Having a unique yet mild fragrance can also train the customer’s mind to associate that smell to your restaurant wherever they smell it outside & want to come over again.
4. What’s Your Speciality?
Choosing the menu and the location of the restaurant have the same importance. Always have unique but simple foods that people generally aren’t familiar with, so that they call for a waiter and ask “What’s your speciality?”. Having mastery in top 3 or top 5 dishes are considered a cherry-on-top. A study was conducted which implied that People mostly chose the dishes that are placed in the centre of the menu. So Place the dishes which have a large profit margin scope.
Choosing the right location for your restaurant can either make it or break it, completely. People want to go to a place that is accessible to them & provides Delicious, memorable food with fast service & visually aesthetic places. All this can be excellent in your restaurant but if your restaurant is not easily accessible by the people or even yourself, You may also feel like not going even to your own restaurant.
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